How the fine
wine market works.
Where prices come from, what moves them, and how wine is actually bought and sold - explained plainly.
Priced against a real market.
We’re proud partners of Liv-ex, the global marketplace for the wine trade. It underpins fair, observable pricing - so wine is bought and sold with reference to real market data, not a number we invent.
Almost all investment-grade wine trades while still In Bond; most merchants and brokers list In Bond prices, which keeps comparison straightforward.
Priced against real market data, not a number we invent.
Why one wine moves and another doesn’t.
A handful of forces shape what a fine wine is worth over time.
Finite supply, falling over time.
Production is finite and falls as bottles are drunk - shrinking supply against steady demand is the core driver of value.
Maturity
Many wines improve with age, and the market often rewards bottles entering their drinking window.
Demand
As demand outstrips a dwindling supply, value can rise - though never in a straight line, and never guaranteed.
Provenance
Wine with unquestionable, In-Bond provenance is more attractive to buyers and can command a premium.
What drives value
How wine is sold - and how quickly.
When you want to exit, here’s how it tends to go - though fine wine is illiquid, so a sale is rarely instant.
We discuss your exit
A conversation about timing and the best route for the wines you hold.
Sold through our client base
We sell to our broad network of buyers - usually the fastest way out.
We buy it ourselves
A direct offer when you’d rather have speed than wait for a buyer.
Performance-related fee
We charge 10% of net profit on a sale - contingent on your success. We can also broker wine you bought elsewhere.
What a specialist actually does.
A good merchant earns their place by selection, provenance and access - and by being clear about cost.
Selection
Sourcing the right wines for your aims, from the world’s finest regions.
Provenance
Kept perfectly stored In Bond, so its history is never in doubt.
Honest valuation
Valued against real Liv-ex market data - not a number we invent.
Access & exit
Finding a buyer through our trade network when you choose to sell.
We’re clear about cost: prices carry a commercial mark-up and we charge a 10% fee on net profit. The same wine may be available elsewhere for more or less.
Want the detail before you commit?
Start with the free guide or a short, no-obligation call - no pressure either way.